Raising the design quality of a global market intelligence platform
GfK Newron App
GfK, now part of Nielsen, builds data tools for some of the world's largest consumer brands. The Newron platform gives clients visibility across markets, channels, and KPIs. The product had strong data foundations. The design hadn't kept pace with the ambition of either.
The approach
This wasn't a redesign from scratch. It was a sustained effort to raise quality — sharper information hierarchy, tighter components, better decisions about what to surface and what to remove. The kind of work that compounds slowly and matters more than it looks like it does from the outside.
Role: Design lead
Agency: Contractor/Freelance
Year: 2020-2023
Key projects
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Global summary
A high-level view of performance across every market a user is subscribed to. Built for the moment you need the full picture before you go deeper.
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Notifications
Alerts for data updates, shared filters, and collections — with user-level control over what gets surfaced and when. Collaboration made visible inside the platform.
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Custom timeframe
An expanded date configuration that went beyond fixed periods — adding custom weeks, custom months, and comparison periods. Small change in scope, significant change in analytical flexibility.
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Market segmentation
Cross-channel performance overview with the ability to compare segments across different KPIs simultaneously. Designed for users who need to hold multiple markets in their head at once.
Collections
Data is only useful if you can find it again.
A full process case study for a feature built to improve discoverability across the platform and make it easier for teams to share, save, and build on each other's work.