Hey!

I'm Tomás Louro, a multidisciplinary designer with over a decade of experience. Originally from sunny Lisbon, Portugal, I've been a Londoner for the past 14 years.

Over the past few years, I’ve led research-driven design projects from Discovery through to Development, working on everything from websites to digital products. I’m currently Digital Design Director at TwelfthMan.

As a design lead, I stay deeply involved and hands-on in every phase of a project. This includes setting up research sessions, leading ideation workshops, creating complex prototypes, and presenting insights to stakeholders.

When not designing, you'll find me watching football games in succession, taking pictures of random objects (mostly chairs), or when possible, re-watching LOST. Oh and I’ve got a clothing brand in Lisbon with my sister!

A five stage process

How I like to work

Great design begins with user-friendly ideas that intuitively highlight relevant content and engage the right audience.

By thoroughly analyzing the current landscape and defining clear business goals, I help craft solutions that are not only visually appealing but also highly effective at converting visitors into active, engaged users.

The journey begins with a collaborative effort to gain clarity on our objectives. We engage stakeholders through workshops, interviews, and brainstorming sessions to align on the primary goals and define what success looks like in terms of business impact. This open dialogue ensures that all perspectives are considered, fostering a shared vision and laying the groundwork for a strategic and purpose-driven project approach.
This phase involves a comprehensive review of all relevant content, identifying what should be included and strategically organizing it based on user needs and business objectives. We map out user journeys and structure content to create clear pathways that lead to desired conversions.
With a clear structure in place, we move into ideation. If a visual identity exists, we transition into the visual design phase, ensuring the look and feel align with the brand. If not, we establish art direction, crafting designs that deliver an exceptional user experience across both desktop and mobile devices.
In this phase, we fine-tune the interactive and dynamic elements of the design, including page transitions, animations, hover states, and scroll effects. These elements are carefully crafted to enhance user engagement and ensure they align seamlessly with the brand’s strategic vision.
The testing phase is crucial to validating our design decisions. We conduct usability testing, gather feedback from real users, and perform iterative refinements based on findings. This ensures that the design is not only visually appealing but also functional, intuitive, and effective in achieving business goals.