GfK Newron – Product featureCollections
Exploring validation on the need for users to combine different insights
ChallengesUsers are struggling to find data they've used before, which leads to make it time consuming to create their own reports.
Also, was internal research tells us that users are not spending enough time on the platform and do not collaborate with other colleagues that have similar access.
team1 x Lead Designer (Me)
1 x Service Designer
1 x Product Manager
1 x UX Researcher
5 x Engineers
My contributionDesk research
Ideation workshops
User flows
User journey mapping
Prototyping
User interviews
Research analysis
Component design
MVP definition
Qualitative interviews
User research played a pivotal role in the project. It was essential to meticulously outline the intricate workflows involving multiple user types and their interactions. To accomplish this, we collected extensive insights from end users, aiming to comprehend the challenges they encounter and how they envision the app making a meaningful impact in optimising areas of concern.
Conceptualization
We delved into the exploration of various ideas, progressing from low to mid-fi concepts until arriving at a final prototype. Upon receiving approval from the Product Manager, developers, and stakeholders for the prototype, we proceeded with two rounds of usability tests. With confidence in the design's effectiveness, we then moved forward with setting up the first wave of usability testing.
User profiles
The research clearly highlighted the different ways in which users would use the features, strongly influenced by the distinct roles they held within their respective companies. To address this diversity, I organized them into three distinct user profiles, taking into account their specific needs and goals.
User journey mapping
I created a journey map for each user profile, focusing on their primary use cases. This approach was instrumental in gaining a comprehensive understanding of the precise points where the new feature could make a substantial impact. This helped highlight that users were truly struggling with finding data they've used before.
Usability testing
The objective of the sessions was to assess users' capability to create collections—gathering diverse insights within the same view. This involved both the creation of entirely new collections and the addition of insights to pre-existing ones.
The solution
Collections empower users with the ability to gather any insights from across the platform that they deem relevant.
Users have the flexibility to collect data that is actively updating or choose to focus on a specific period. Additionally, they can collaborate with team members by actively managing, editing, or deleting the contents of the collected data.
Each card now prominently displays a status symbol next to header actions, providing constant visibility. Colored dots represent different statuses, aiding quick comprehension of live or inactive insights. Additionally, page settings and descriptions are now visible, eliminating the need for card editing to confirm selected options, improving user context.
Managing collected data
The app now offers a more streamlined user experience with a unified modal for "Add to collections," presenting elements in a focused interface. Data selection is insight-specific, reducing confusion, and users can effortlessly create or search for collections in one location. Informative 'i' icons on hover provide additional details, enhancing overall usability.
Add to collections
The process of adding insights is seamlessly improved, allowing users to add a chart directly from a Collection in a manner mirroring the regular page experience. This ensures a smooth and consistent user interaction. Additionally, users can preview what they want to add, further enhancing the user experience by replicating the familiar process found on a normal page.
Adding insights from anywhere
