Century Soho Private Club
A new digital presence for one of London's longest-standing members' clubs
Century Club has been a fixture of Soho's creative and media scene for years. A rebrand had given the club a clearer sense of direction. The website hadn't moved with it — and the gap between how the club felt in person and how it appeared online was working against both retention and acquisition.
Role: Design lead
Agency: Mortar and Pestle
Year: 2024
Dev: André Teodoro
The problem
Private members' clubs live on atmosphere and exclusivity. Both are genuinely difficult to convey through a website without tipping into cold or generic. The previous site had structure problems and a tone that didn't match the room.
The architecture was reorganised to lead with experience — the spaces, the programme, the feeling of the place — before the mechanics of membership. Photography and layout were given room. The design stayed deliberately restrained, letting the club's character carry the weight rather than the interface.
