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Refreshing Century private social club in Soho
Century Clubs new website was designed to showcase a new brand mission and visual direction. This as helped fuel Century Club’s vision by motivating members retention and attracting new customers with a refreshed brand spirit.
CHALLENGES
The project faced challenges with unclear brand ownership, inconsistent visuals, and a lack of clarity on Century's offerings and club experience. Complicated navigation and a confusing page structure added to the difficulties, emphasising the need for resolution.
MY ROLE
I was the sole designer on this project being overseen by the Creative Director at Mortar & Pestle, Daniel Camacho. We worked together from London, directly with a Product Manager from Century. The front end was done by André Teodoro.
