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Re-designing Aeris new shopping experience
Aeris is a german company, with an award winning 'active' seating product range, that aims to reinvent how we work and live.
THE OPPORTUNITY
In 2018, Aeris went through re-brand process. This culminated with a country wide campaign to showcase the new brand. The website tech was outdated and so it needed to be re-designed with the new brand in mind, focusing on a new online shop experience to sell the new product range.
MY ROLE
I was the sole designer on this project being overseen by the Creative Director at Mortar & Pestle, Daniel Camacho. We worked together from London, directly with a Product Manager from Aeris in Munich. The front end was done by Rob Mapple, that then collaborated with an outside development team that was specialised on Shopify website integrations. We also had the help from Inês, helping us sell the initial concepts through motion.
Highlighting what matters
What we have
Display products qualities with great photography and define clear product categories and unique use cases that are easy to understand.
Get inspired
Attract new customers through great content. Feature unique articles about product health benefits, customer success stories and company news.
Who we are
Communicate company ethos and showcase the elaborate product manufacturing process and sustainability targets.
Explore alternatives
Enable users to quickly find stores around the country that sell their favourite products.
Aeris new site map. The goal was to strip it down to the most essential areas.
The starting point
Once the first design concept was approved. We set out to create a full scale website as a wireframe.
Our goal was to allow the client to understand the true flow of the new site without focusing too much on the design details.
This also helped content writers to give suggestions on the best structure for copy, particularly on the home and product pages.
