A rebuilt shopping experience for a brand that had outgrown its website
Aeris
By 2018, Aeris had completed a full rebrand. New identity, new campaign, new direction.
The website was built on outdated technology and structured around a product range that no longer existed. The brief was a ground-up rebuild: new architecture, new visual direction, new e-commerce experience.
Role: Design lead
Agency: Mortar and Pestle
Year: 2023
Dev: Rob Mapple
The structure
The existing site had accumulated too much. The first task was stripping it back — a new sitemap focused everything on what actually mattered: the product range, the brand story, and the path to purchase.
The process
The full site was built as a wireframe before a single visual decision was made. That gave the client a clear picture of how the new structure would feel to navigate, and gave the content team something concrete to write against rather than filling in blanks at the end.
The configurator
Aeris products are highly customisable — seat covers, frame colours, spring types, base options. For a consumer that's a feature. For a specification professional selecting across a project, it's a decision matrix that needs to be legible and fast.
We designed a five-step product configurator with a live 3D preview that updates in real time as selections are made. Type, seat cover, frame and spring colour, spring strut, base — each step rendered immediately on the left while the right panel guides the decision with contextual copy explaining which option suits which environment. A persistent summary bar at the bottom keeps the full configuration visible throughout, so nothing gets lost across steps.
The goal wasn't novelty. It was removing the gap between imagining a product and committing to specifying it.
