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Reimagining football
through data
Siemens and FC Bayern have partnered to create Reimagine The Game – an award-winning interactive experience that analyses five FC Bayern matches at the Allianz Arena, to celebrate the energy of their fans.
CHALLENGE
Design an interactive data documentary celebrating the Bundesliga 2018/19 and at the same time highlight Siemens role within the analytics and IoT space.
MY ROLE
I helped design an interactive story that allows fans to re-live a FC Bayern football match, compare key moments and see which players generated most reactions on social media.
The technology
Using incredibly precise audio detection technology, we created a 3D soundscape that maps the noise within the Allianz Arena. We then analysed the fan noise alongside match data to identify interesting narratives and surface new perspectives on ‘fan energy’ and its interplay with on-pitch performance.
“The big data revolution is reshaping the world – and transforming football. Tracking and exploring datasets has changed how we measure player performance: every movement, pass, run is analysed to gain the slightest of advantages.”
“When you think about it, with a football game you can only tell the story with the final score, but we thought there must be a different way to tell the story of the game with data.”
Johanna Prestele, Campaigns Communications Manager at Siemens
Case studyA video by Siemens
Awards
6 months laterA new data reportage
Having collected and analysed fan energy across the five games, the goal was to replace the game selector with an interactive data summary of the matches, keeping fan energy at the heart of the story.
Digging into the data
What insights are revealed through fan energy that would be otherwise invisible?
How do the matches compare, and are there overall trends?
Does the fan energy correlate with team possession, player field position, crosses, goals, misses?
Can we get any secondary insights, like the most controversial moment, the loudest support or even the time when the stadium and social media reacted in the most different ways?
