Helping design the best way to learn piano

Playground Sessions is a music-learning tech company from New York, that focuses on teaching people how to play the piano.

They have created a learning app that combines interactive expert videos with learning science and artificial intelligence.

OPPORTUNITY

Design a new website that helps showcasing the new brand identity. This will help fuel Playground Sessions’ next chapter of growth by encouraging and inspiring new users to learn how to play piano.

CHALLENGES

  • Content overload, verbally and visually.

  • Lack of clarity on what the brand is and does

  • Complex navigation and structure

  • Pricing and subscription format generates confusion

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